For instance, I remember The Verge’s old bold design, which placed striking colors over its images: Old homepage for The Verge ( Large preview)Īpplying style to the images can be achieved with CSS. What about images? They can also take part in the unique design so that visitors browsing your site will immediately recognize it simply by looking at the content. That’s why all avatars, the arrow button, and many other elements are all tilted, at the same angle as the Smashing logo is: Tilted elements in Smashing Magazine ( Large preview) One of the objectives of its big redesign was to infuse the site with a uniquely distinctive personality. To do that, you develop a personalized design style, including a certain combination of colors, typography, spacing, animations, and others, and apply the style consistently throughout your site.Īn example in case is this same website, Smashing Magazine. So, you want to give personality to your site by making it stand out from all other websites out there. This article has been kindly supported by our dear friends at Cloudinary whose mission is to help companies unleash the full potential of their media to create the most engaging visual experiences.

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